The DALROD sponsored Peterborough Phantoms are excited to welcome “Think Like A Fan” to the team for the 2015-16 season as a sponsor for the club.

As part of the sponsorship, each month throughout the season the organization will select a member of the Phantoms faithful as the “Think like A Fan of the Month”. Winners will receive a signed copy of “Think Like A Fan: Invest in Your Fans so They Invest in You” directly from the author.

In addition, all Phantoms fans will be given over a 20% discount on the book that will be available to purchase for £10 at all home games and on this season.

Lee Elias, “Think Like A Fan” author and player development coach for the team was ecstatic about the partnership. “The Phantoms organization has become my home away from home during my time in the UK and it’s an absolute privilege for me to give back to our fans and the team in this way. Many of the tactics in the book were championed here in Peterborough and its success would not be possible had the fans not been so dedicated to this team. I look forward to meeting this years winners and sharing “Think Like A Fan” with the greatest fanbase in the league.”

About the book:
Customers buy. Fans buy in. Learn how organizational leaders can use existing resources to build a culture of fans who are intensely loyal to their brand and are willing to talk about it. It’s about exponentially expanding reach and ultimately creating new revenue streams by authentically interacting with your fanbase. Instinctively communicating in the current digital landscape will enable people to not just hear but listen and respond. Think Like a Fan provides you with everything you need to know about transforming customers into die-hard fans for life. Visit for more information!

About the Authors:
Lee M.J. Elias’s credentials are rooted in sports, marketing and management. His diverse experience includes having worked with organizations such as the NHL, NBC, Hearst Media, A&E, Madison Square Garden among several other professional and collegiate sports organizations. In addition to being an author, Lee is also a Player Development Coach and Operations and Content Director with Peterborough Phantoms Ice Hockey and is the owner of two sports related businesses. Lee currently lives in the United Kingdom with his wife Janet, son Logan and their three pets.

Stacy Rosales Granara’s career includes over a decade working with national brands. Her work spans events, sales, marketing, project management, people management, training, development, and personal coaching. She is inspired by those around her trailblazing the pursuit of happiness and success. Her personal passions include laughs & conversations with her family and friends, food, nutrition, yoga, sports, and travel