The DALROD sponsored Peterborough Phantoms are proud to announce today a new partnership with the Game Seven Group for the upcoming season.

Game Seven Group provides innovative strategy and solutions for organizations to build revenue, expand their fan base in addition to proven tactics to help teams win on and off the field. The Group also specializes in professional motivational speaking and business workshops that range from how to revolutionize business communication both internally and externally to innovative methods of teamwork to drive teams to victory.

Their approach fuses together the philosophies of sport (teamwork, determination, accountability) and business marketing (technology, creativity, interaction) in order to create a unique and authentic plan to help organizational leaders take their business or team to the next level.

Phantoms owner Dave Lane is delighted about bringing Game Seven Group on board, “Over the past few seasons we have strived to bring the Phantoms organisation to a top level both on and off the ice. The Game Seven Group clearly shares the same goal for the team and has already provided us with excellent consultation and applications to maximize our organisation’s presence both in Peterborough and British Ice Hockey.”

For more information on the Game Seven Group visit