The Peterborough DALROD Phantoms, sponsored by Smart Solutions Group are pleased to announce the new sponsorship between Smith Dacia and the Phantoms.

Our fellow Bretton based car dealership has joined an increasing sponsorship family. Dacia’s marketing campaign recently has taken a more masculine approach to demonstrate the hard exterior of the range of cars on offer. With Dacia sponsoring the Rugby League, Smiths wanted to continue the theme locally and felt Ice Hockey and Phantoms were the right fit.

Dealer Principal Jon Southam of Smiths Renault & Dacia Peterborough, commented  “As a local Peterborough business that has been operating in the city for over 70 years, Smiths is proud to be able to support another local institution, The Peterborough Phantoms. We felt the rugged nature of the Dacia car range was a perfect fit with the rough and tumble of ice hockey and we hope together we can take the Phantoms to new heights”.

Marketing, Media & Sponsorship Manager, Carrie Buckman of the Peterborough DALROD Phantoms was delighted to comment on Dacia’s acquisition to the Phantoms saying “Phantoms are delighted to welcome Smiths Dacia. Over the last few years we have been striving ahead in our media, and showcasing that the Phantoms have a strong audience for sponsors to brand too.”

Carrie continued “We look forward to Dacia joining us at the games and supporting each other over the course of the season”.

Pic: Tom Scott

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